Automotive BDC · Colombia
Bilingual Automotive BDC
from Pereira, Colombia
Ombracol's bilingual team in Pereira works inbound calls, lead follow-up, and appointment setting for US car dealerships, in English and Spanish, during the hours you agree with us.
Why Colombia
A bilingual team on US business hours.
Pereira sits in Colombia's Eje Cafetero, with a bilingual workforce and a time zone aligned to US business hours. That's where our agents work, and it's why we can staff English and Spanish coverage for dealerships across the US.
Labor costs in Colombia are lower than for US-based staffing. That's a real structural advantage over hiring an in-house BDC in the US, but it doesn't guarantee savings against every provider. Pricing depends on scope and coverage hours, so compare an actual quote against your own numbers. Our in-house vs. outsourced BDC breakdown shows how to add up the in-house side.
How Ombracol is structured
Ombracol Communications LLC is registered in Virginia and serves US automotive dealerships remotely. Ombracol S.A.S. operates the bilingual BDC team in Pereira, Colombia.
What the team handles
The work, done by trained agents.
The same BDC services we run for every client. Human agents work them during your agreed coverage hours.
Inbound coverage
Sales and service calls answered by trained agents during your agreed coverage hours, qualified, and logged to your CRM.
Outbound follow-up
Internet leads, missed test drives, service no-shows, and lapsed contracts, worked in the order 
ranks them.
Appointment setting
Sales and service appointments set and confirmed, with prep notes logged to your CRM for the people who take them.
Neglected-lead recovery
A lead that's gone a few days without contact gets flagged and surfaced back into an agent's queue, so open opportunities don't quietly go cold.
English and Spanish
Bilingual agents handle calls in English and Spanish, so Spanish-speaking customers get the same conversation without a language line or a transfer.
Automotive only
We only work with automotive: sales, F&I, service, and parts. No insurance lines, no SaaS demos.
Coverage and staffing
People on the hours you agree. AI-assisted after hours.
Human agents cover the hours we agree with you. Outside those hours, coverage is AI-assisted, so after-hours callers don't roll straight to voicemail. Your proposal spells out which hours are staffed by people and which are AI-assisted.
Your account gets a dedicated team that works it week after week. Any change to the agents on your account is confirmed with you first, so you're not relearning who's representing your store.
CRM workflow
Inside your CRM, not beside it.
Agents work inside your DMS or CRM rather than a parallel spreadsheet. Calls, notes, and appointments are logged where your sales floor and service drive already look.
Many dealer CRMs receive leads as ADF/XML, the automotive industry's standard lead format, and we support ADF/XML lead workflows. The specific connection for your CRM is confirmed during onboarding, so tell us what you run on the discovery call and we'll walk you through how it would connect.
Supported by
People make the calls. Analise supports them.
is Ombracol's AI assistant for lead scoring, CRM context, assistance on request, and automated call QA. See how it fits together on the platform page.
Lead scoring
Ranks open leads by how close each customer is to booking, so agents know who to call first.
CRM context
When a lead opens, the agent sees vehicle interest, prior conversations, and the last touchpoint.
Assistance on request
An agent can ask for the next-best question or how to approach an objection. Analise answers when asked; the agent decides what to say.
Automated call QA
Every call is scored against your standards, and the results feed weekly QA reviews.
Weekly QA and reporting
Every call is recorded and scored by automated QA, and the results feed weekly QA reviews and coaching. Each week you get a report by agent and by store, covering calls, texts, and appointments set, that your GM or BDC director can review.
Live within two weeks
We commit to launching within two weeks. During setup, agents learn your top models, current incentives, pricing structure, and processes, and we agree your scripts, KPIs, and CRM workflow. It starts with a 20-minute discovery call.
Stop losing leads
Your competitors are answering the calls
your team is missing.
See what full-shift phone coverage, a sub-60-second average pickup target, and weekly QA reporting look like for your store. We'll show you the gap in a 20-minute call.